Hello Ping fam 👋
Every campaign has two audiences.
The first is the consumer.
The second is the industry.
The first audience decides whether your campaign worked.
The second decides whether it will be remembered.
That's exactly why we're launching AdAura Awards.
Not to celebrate advertising.
To celebrate great advertising.
Some Campaigns Deserve A Longer Life
Think about the campaigns marketers still reference years later.
Not because they generated millions of impressions.
But because they changed how people thought.
Those campaigns didn't stop being valuable once the media budget ended.
Recognition simply gave them another chapter.
Awards Aren't Just Trophies
Behind every shortlisted campaign is months of thinking.
Creative disagreements.
Client feedback.
Late nights.
Countless revisions.
Awards don't create great work.
They acknowledge the people who already created it.
Sometimes that's the only moment the industry gets to truly appreciate everything that happened behind the scenes.
That's What AdAura Is Here For
Whether it's a breakthrough campaign, an unforgettable activation, a brilliant brand strategy or work that quietly delivered exceptional results...
If you're proud of it, don't let it end with a case study deck.
Let it be judged by some of the industry's most respected leaders.
Because great work deserves more than internal applause.
It deserves industry recognition.
Nominations are now open:
If You're Proud Of It, Put It Forward
Every year, agencies, brands and marketers create work they're genuinely proud of.
Sometimes they forget to enter it.
Sometimes they think,
"Maybe next year."
But great work has a shelf life too.
If your campaign made people stop scrolling...
Started conversations...
Solved a real business problem...
Or simply made the industry wish they'd created it...
It deserves to be seen.
Ping’s POV
Marketing moves on incredibly fast.
Today's campaign becomes next month's archive.
But every once in a while, a piece of work deserves to stay in the conversation a little longer.
That's what AdAura is built for.
To recognise ideas that made marketers pause, consumers notice and the industry think,
"I wish we'd created that."
Thanks for reading Ping! Stick around — we’ll be pinging your inbox every Monday, Wednesday & Friday with fresh marketing stories, sharp insights, and fun takes from the world of brands.