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Articles

‘Lose 6 Kgs In 60 Days’: When Wellness Ads Promise Results, Who Holds Them Accountable?

Nov 2, 2026

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3 min read

‘Lose 6 Kgs In 60 Days’: When Wellness Ads Promise Results, Who Holds Them Accountable?

Mumbai’s Sea May Soon Come With Ads. But Does Anyone Want Them?

Oct 30, 2026

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3 min read

Mumbai’s Sea May Soon Come With Ads. But Does Anyone Want Them?

Is Long-Form Video Really Instagram's Thing?

Oct 28, 2026

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2 min read

Is Long-Form Video Really Instagram's Thing?

Meet Dopamine Sites, Where The Shopping Cart Is The Whole Point

Oct 26, 2026

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2 min read

Meet Dopamine Sites, Where The Shopping Cart Is The Whole Point

Celebrity Ads Are Falling, The Star Power Isn't

Oct 23, 2026

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2 min read

Celebrity Ads Are Falling, The Star Power Isn't

Netflix Has Turned The Great Khali Into A K-Drama Fan. Here’s The Play.

Oct 21, 2026

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2 min read

Netflix Has Turned The Great Khali Into A K-Drama Fan. Here’s The Play.